As experts in accessories and a reliable single source for all your hospitality needs, Paradigm Trends has a passion for affordable, premium-quality products that elevate guestrooms with ease. Paradigm Trends is a leading hospitality accessory design company that engages the industry from multiple perspectives, catering to hotel owners, brand designers, and housekeepers. Our unique approach keeps us at the forefront of the industry, while maintaining a keen awareness of the commercial environment in which we operate. Founded by Bette Lissak in 1984, they are a female-owned and family-led operation. They pride themselves on their relationship-driven approach, cultivating trust, satisfaction, and unwavering commitment. At the heart of Paradigm Trends lies their core ethos of selling great luxury design for a great price.